How Page Layout & Design Impact SEO
Author: Brian MacDonald
Twitter: @bprox
Director of Digital Measurement, Optimization & Search Marketing
Barefoot Proximity
Although we’ve suspected this was already happening to some extent, Google announced that they launched an algorithmic change that analyzes the layout of a page in an attempt to gauge user experience. Above the Fold When we think about user experience we aim to make it as painless as possible for users to find, and [...]
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How Accurate Are Online Traffic Tools?
Author: Brett Westerman
Twitter: @brettwesterman
The SEO industry relies on data and measurement to justify its actions, strategy and very existence. Without public data or competitive intelligence, sites run the risk of existing in black box silos with everyone but the Webmaster guessing at possible visitor traffic and pageviews. So we rely on estimation tools, such as Compete, Alexa, Quantcast [...]
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Using Mobile Search to Reach New Consumers
Author: Brett Westerman
Twitter: @brettwesterman
With the rate of smart phone adoption growing every year and consumers frequently consulting their phones prior to purchase, considering mobile search in your marketing strategy is quickly becoming a necessity. Diligent brands will recognize the opportunity to reach a large and attentive audience by engaging within this space. While often spouted this time of [...]
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Microsoft Study Reveals Domain Bias in Web Search
Author: Brett Westerman
Twitter: @brettwesterman
While the findings may be somewhat assumed, Microsoft researchers now have quantitative evidence behind “domain bias” in web search, or a preference for recognizable and trustworthy domains regardless of snippet description. The ramifications of this behavior affect SEO, PPC advertising and digital strategy in general. The researchers describe domain bias as “a user’s propensity to [...]
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Microdata Explained
Author: Matt Sanchez
Twitter: @bprox
In addition to publishing fresh content, another tried-and-true SEO tactic was given an added level of importance as a result of Google’s ever-evolving algorithm—implementing microdata in a site’s HTML.
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Taking Advantage of Google’s New Freshness Update
Author: Brett Westerman
Twitter: @brettwesterman
The new ranking algorithm update favors recent content (when relevant) to the extent that “up to 35% of queries may be affected”, according to Google. They claim this is to keep pace with a rapidly moving world of information and, moreover, is what searchers want to see. As often is the case when Google is [...]
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Google’s Secure (SSL) Search – 10 Days Later
Author: Brian MacDonald
Twitter: @bprox
Director of Digital Measurement, Optimization & Search Marketing
Barefoot Proximity
On December 18th, Google announced that all searches performed by users who are signed into their Google accounts would be ‘more secure’. Essentially, for those users who are signed into their Google account, no data will be passed to Google Analytics regarding who they are or what they did on a site. Without getting into [...]
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Google Updates Show Importance of Landing Page User Experience
Author: Brett Westerman
Twitter: @brettwesterman
Recent minor updates to how Google interfaces with searchers indicate an increasing importance placed on user experience and avoiding the dreaded visitor bounce when arriving through organic search.
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Calculating the Value of Micro Conversions
Author: Brian MacDonald
Twitter: @bprox
Director of Digital Measurement, Optimization & Search Marketing
Barefoot Proximity
All user behavior has value, even if those users aren't buying anything.
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PPC Performance: Looking Past Click-Through Rate
Author: Brett Westerman
Twitter: @brettwesterman
Measuring the success of your PPC campaign is less about CTR and more about how interconnected metrics influence each other.
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