Social Media

Facebook Graph Search

Comments Off 16 January 2013

Facebook introduced its Graph Search feature yesterday, which allows users to search based on relationships, past Facebook activity (photos, likes, check-ins, etc.) and other data that Facebook knows about its users (home town, job, schools, etc.). Users can search across four main categories, using a set of intuitive verbs (“lives,” “like,” “work,” etc.), nouns (“San […]

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General Search News

Google Rankings Linked to Tweet Volume

No Comments 28 September 2012

A recent study shows that URLs can benefit from improved Google SERP positions when they are shared via a sufficient volume of tweets. In April 2012, Branded3, a digital marketing agency based in the UK conducted an in-depth study (claimed to be the largest of its kind) to test whether the amount of tweets that […]

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Organic Search

GOOGLE ALGORITHM UPDATES: May 2012

No Comments 22 June 2012

As Google has pointed out, May tends to be one of their busier months in terms search quality updates, and while 39 changes this past month does not surpass April’s exciting total of 52, the updates are still relatively numerous and quite significant. Among May’s announcements were increased presence of Google+ pages on SERPs, dynamic […]

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Analytics

Using Web Analytics to Replace Pop-Up Surveys – Part 1

No Comments 16 May 2012

Most pop-up customer surveys that appear on web sites are aimed at gathering feedback related to user experience. Iironically, the vehicle itself is a bad user experience.

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Organic Search

How Page Layout & Design Impact SEO

1 Comment 20 January 2012

Although we’ve suspected this was already happening to some extent, Google announced that they launched an algorithmic change that analyzes the l buy viagra online ayout of a page in an attempt to gauge user experience. Above the Fold When we think about user experience we aim to make it as painless as possible for […]

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Organic Search

Microdata Explained

4 Comments 02 December 2011

In addition to publishing fresh content, another tried-and-true SEO tactic was given an added level of importance as a result of Google’s ever-evolving algorithm—implementing microdata in a site’s HTML.

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Analytics, Google, Organic Search

Google’s Secure (SSL) Search – 10 Days Later

No Comments 29 October 2011

On December 18th, Google announced that all searches performed by users who are signed into their Google accounts would be ‘more secure’. Essentially, for tho buy viagra 100mg se users who are signed into their Google account, no data will be passed to Google Analytics regarding who they are or what they did on a […]

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Analytics

Calculating the Value of Micro Conversions

1 Comment 30 August 2011

All user behavior has value, even if those users aren't buying anything.

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General Search News

Yahoo! Ambassador Program Discontinued

No Comments 07 October 2010

The end of another era in Yahoo Search. I received an email at the beginning of September informing me that the Yahoo Ambassador program was being discontinued. Similar to Geocities being removed from the index, this marks another milestone in the evolution of Search.

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Google

Google Instant Before & After

No Comments 06 October 2010

It has been a few weeks since Google Instant was launched and we wanted to measure the impact it has had on a sample of the sites that we monitor.

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About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.


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