The SEO industry relies on data and measurement to justify its actions, strategy and very existence. Without public data or competitive intelligence, sites run the risk of existing in black box silos with everyone but the Webmaster guessing at possible visitor traffic and pageviews. So we rely on estimation tools, such as Compete, Alexa, Quantcast [...]

With the rate of smart phone adoption growing every year and consumers frequently consulting their phones prior to purchase, considering mobile search in your marketing strategy is quickly becoming a necessity. Diligent brands will recognize the opportunity to reach a large and attentive audience by engaging within this space. While often spouted this time of [...]

While the findings may be somewhat assumed, Microsoft researchers now have quantitative evidence behind “domain bias” in web search, or a preference for recognizable and trustworthy domains regardless of snippet description. The ramifications of this behavior affect SEO, PPC advertising and digital strategy in general. The researchers describe domain bias as “a user’s propensity to [...]

The new ranking algorithm update favors recent content (when relevant) to the extent that “up to 35% of queries may be affected”, according to Google. They claim this is to keep pace with a rapidly moving world of information and, moreover, is what searchers want to see. As often is the case when Google is [...]

Recent minor updates to how Google interfaces with searchers indicate an increasing importance placed on user experience and avoiding the dreaded visitor bounce when arriving through organic search.

Measuring the success of your PPC campaign is less about CTR and more about how interconnected metrics influence each other.

Rising from the ashes of the failed Google Buzz and Wave initiatives, Google’s social media savior was finally revealed this week, triggering equal amounts of anticipation, interest and skepticism. So is Google Plus the ‘Facebook Killer’ that years of speculation and secrecy might suggest?

Sending digital shockwaves through the tubes of the internet, Google recently announced its big venture into social with the +1 button. Is this the death toll for the ubiquitous Facebook ‘Like’ button?

Personalized search results just got more personal with integrated social sharing. But do you want to see your friend's posts in Google search results?

Google AdWords sitelinks are now available for any advertiser and initial results show an improved click-through rate on premium SERP real estate.