Google AdWords sitelinks are now available for any advertiser and initial results show an improved click-through rate on premium SERP real estate.

A recent Google test features a full page preview available within the SERP when hovering over a result. We examine the functionality and possible ramifications.

The new blue arrow in Google SERPs represents the ability to browse search results using only keyboard commands.

We noticed a blue arrow graphic appearing on the 1st Google SERP result, either organic or paid, and occasionally on the 2nd result. Is this driven by page rank, most clicked link or just an HTML5 test?

Users have begun noticing that some brands are dominating the search results page with a single domain and Google confirmed a change had been made in its algorithm. We examine the ramifications to brands and searchers.

Small business is increasingly turning to paid search ads and the conversions are starting to add up.

Advertisers have previously had the ability to include text ads within Google Image search results but it was just recently announced that thumbnail image ads would become available as well.

As the presence of web search becomes more ubiquitous in the lives of users, coupled with the increased awareness of social media power on the web, the relation of these two segments might reveal a new way to interact with the web.

Every 4 years the world gathers to watch their country’s football team compete on a global arena. Many will go directly to a search engine and rely on the SERP results to provide the scores and statistics they want to see.

Despite steady growth in search engine marketing spending the past two years, it didn't keep pace with years past. However, the “State of Search Engine Marketing 2010” report, from Econsultancy and the Search Engine Marketing Professional Organization (SEMPO), indicates a rise in spending is set to return in 2010.