Analytics

KPIs VS. Metrics

Comments Off 30 January 2013

How do ‘metrics’ and ‘KPIs’ differ and how are they related? These two terms often cause confusion. In some cases they are used interchangeably and in other cases they have different definitions according to different people and scenarios. At Proximity, we have a specific definition for each of these terms.┬áIn this blog post we hope […]

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Social Media

How to Analyze & Optimize Your Facebook Posts Using Pivot Tables

No Comments 23 December 2012

Since Facebook Pages were launched in 2007, brands have made significant headway in figuring out how to use social media and integrating it within their overall strategies and tactics. Most brands now have specific purposes for their social media programs (e.g. drive sales, foster loyalty, activate advocates, etc). More importantly, there is increased interest in […]

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Analytics

3 Steps to an Actionable Web Analytics Strategy

1 Comment 27 August 2012

Many marketers struggle to find the value in web analytics. Here are 3 important steps to making smart, data-driven decisions from web analytics.

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About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.


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