Paid Search

Google Enhanced Campaigns: The Good, The Bad & The Ugly

No Comments 26 February 2013

Google recently launched “Enhanced Campaigns” an overhaul of the Adwords campaign set up. The changes attempt to simplify Adwords and, according to Google, “help [advertisers] more simply and smartly manage [their] ad campaigns in today’s multi-device world.” These changes mark one of the biggest changes to Google Adwords in years. And, as usual, with change […]

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Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.


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