Analytics, Mobile Search

Estimate Your Missing iOS 6 Mobile Organic Traffic

No Comments 11 September 2013

In October 2012, Google Analytics began hiding Organic Traffic referrals from the mobile Safari browser and recording as Direct Traffic. The iOS 6 update made by Apple to help searcher privacy was not anticipated by Google, causing search traffic to be filtered through as direct. Since the newest version of iOS (iOS 6) utilizes Safari […]

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Analytics, Google

Your Guide to the New Google Analytics User-Access Controls

3 Comments 16 April 2013

In the upcoming weeks, Google will be making changes to the user-access levels for all Google Analytics accounts. There are two main updates that will be taking place over the next few weeks for all accounts. First there will now be three different levels of user-access. Edit: This most resembles the old Administrator access-level; able […]

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KPIs VS. Metrics

Comments Off 30 January 2013

How do ‘metrics’ and ‘KPIs’ differ and how are they related? These two terms often cause confusion. In some cases they are used interchangeably and in other cases they have different definitions according to different people and scenarios. At Proximity, we have a specific definition for each of these terms.┬áIn this blog post we hope […]

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3 Steps to an Actionable Web Analytics Strategy

1 Comment 27 August 2012

Many marketers struggle to find the value in web analytics. Here are 3 important steps to making smart, data-driven decisions from web analytics.

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Using Web Analytics to Replace Pop-Up Surveys – Part 1

No Comments 16 May 2012

Most pop-up customer surveys that appear on web sites are aimed at gathering feedback related to user experience. Iironically, the vehicle itself is a bad user experience.

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How Accurate Are Online Traffic Tools?

1 Comment 13 January 2012

The SEO industry relies on data and measurement to justify its actions, strategy and very existence. Without public data or competitive intelligence, sites run the risk of existing in black box silos with everyone but the Webmaster guessing at possible visitor traffic and pageviews. So we rely on estimation tools, such as Compete, Alexa, Quantcast […]

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Analytics, Google, Organic Search

Google’s Secure (SSL) Search – 10 Days Later

No Comments 29 October 2011

On December 18th, Google announced that all searches performed by users who are signed into their Google accounts would be ‘more secure’. Essentially, for tho buy viagra 100mg se users who are signed into their Google account, no data will be passed to Google Analytics regarding who they are or what they did on a […]

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Calculating the Value of Micro Conversions

1 Comment 30 August 2011

All user behavior has value, even if those users aren't buying anything.

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Analytics, Image Optimization, Local Search, Mobile Search, Organic Search, Paid Search, Proximity News, Social Media, Video Search

50 Ways Search Marketing Can Change Consumer Behavior

No Comments 30 July 2009

There are countless ways in which search marketing can affect consumer behavior. We've illustrated 50 such "moments", bringing to life many examples and benefits of search marketing to paint a picture of the larger impact it can have.

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Analytics, General Search News

Measuring & Reporting Search Marketing Campaigns

No Comments 27 July 2009

Recent findings from eMarketer and X+1 show that companies are committed to search marketing despite the economic downturn and, allegedly, lack-luster results.

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About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.


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