Blog, Organic Search

Google Search Algorithm Updates : August / September

No Comments 12 November 2012

Google released 2 months worth of updates in October, identifying 65 search algorithm changes made throughout August and September.There were a number of updates in August, though September was a noticeably slow month for updates. Site quality continues to be a top priority, with updates to freshness, page quality and the Panda algorithm. Additionally, there […]

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Organic Search

Google Search Algorithm Updates: June / July 2012

No Comments 21 August 2012

Google released 2 months worth of updates earlier this month, identifying 86 search algorithm changes made throughout June and July. Google continued to emphasize high-quality sites and relevant results with updates to the Panda algorithm and page quality. There were additional edits geared toward better detecting natural language, promoting user-friendly results and providing more information […]

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Organic Search

SEO on Baidu – How does it compare with Google?

3 Comments 16 August 2012

Baidu is the most popular regional search engine in China. With a 78.6% market share of China’s online search, it has firmly placed itself at the top of their rival Google China. Many Internet marketers assume that Baidu’s ranking algorithm must be similar to that of Google China, however, there are many differences that should […]

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Organic Search

GOOGLE ALGORITHM UPDATES: May 2012

No Comments 22 June 2012

As Google has pointed out, May tends to be one of their busier months in terms search quality updates, and while 39 changes this past month does not surpass April’s exciting total of 52, the updates are still relatively numerous and quite significant. Among May’s announcements were increased presence of Google+ pages on SERPs, dynamic […]

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Organic Search

Google Algorithm Updates: April 2012

No Comments 05 May 2012

April updates to Google’s search quality focused on international & content adjustments, along with the usual General ranking tweaks. Changes to SERP appearance for titles, snippets & sitelinks were adjusted for relevance.  Similar to previous months, low-quality sites were further demoted, this time in relation to ‘freshness’ boosts for recent content. The below breakdown shows which […]

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Organic Search

How the Google Penguin Update Might Actually Benefit Your Site

No Comments 03 May 2012

The fevered cries of “SEO is Dead!” again resounded off the walls of agencies everywhere. Surely this latest Google algorithm update (enigmatically dubbed “Penguin”) would signal the death knell for search marketing, coming on the heels of Matt Cutts’ ill-timed comments about “penalizing over-optimized sites”. I’m here to proclaim there has never been a better […]

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Organic Search

Google Algorithm Updates: March 2012

No Comments 30 April 2012

Google has recently started sharing details on their monthly search algorithm updates. These not only offer a snapshot of minor tweaks affecting client sites but also a longview of the areas where Google is focusing more attention (social integration, site speed, author credibility, etc.). The below updates represent only a small percentage of algorithm changes […]

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Organic Search

How Page Layout & Design Impact SEO

1 Comment 20 January 2012

Although we’ve suspected this was already happening to some extent, Google announced that they launched an algorithmic change that analyzes the l buy viagra online ayout of a page in an attempt to gauge user experience. Above the Fold When we think about user experience we aim to make it as painless as possible for […]

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Organic Search, Paid Search

Microsoft Study Reveals Domain Bias in Web Search

No Comments 22 December 2011

While the findings may be somewhat assumed, Microsoft researchers now have quantitative evidence behind “domain bias” in web search, or a preference for recognizable and trustworthy domains regardless of snippet description. The ramifications of this behavior affect SEO, PPC advertising and digital strategy in general. The researchers describe domain bias as “a user’s propensity to […]

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Organic Search

Microdata Explained

4 Comments 02 December 2011

In addition to publishing fresh content, another tried-and-true SEO tactic was given an added level of importance as a result of Google’s ever-evolving algorithm—implementing microdata in a site’s HTML.

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About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.


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