The SEO industry relies on data and measurement to justify its actions, strategy and very existence. Without public data or competitive intelligence, sites run the risk of existing in black box silos with everyone but the Webmaster guessing at possible visitor traffic and pageviews. So we rely on estimation tools, such as Compete, Alexa, Quantcast [...]

On December 18th, Google announced that all searches performed by users who are signed into their Google accounts would be ‘more secure’. Essentially, for those users who are signed into their Google account, no data will be passed to Google Analytics regarding who they are or what they did on a site. Without getting into [...]

All user behavior has value, even if those users aren't buying anything.

There are countless ways in which search marketing can affect consumer behavior. We've illustrated 50 such "moments", bringing to life many examples and benefits of search marketing to paint a picture of the larger impact it can have.

Recent findings from eMarketer and X+1 show that companies are committed to search marketing despite the economic downturn and, allegedly, lack-luster results.