Google, Paid Search

New Image Search Ads Available for Google Images

No Comments 22 July 2010

Advertisers have previously had the ability to include text ads within Google Image search results but it was just recently announced that thumbnail image ads would become available as well.

Continue Reading

Google

World Cup Search Results: The Importance of Timely Content

No Comments 22 June 2010

Every 4 years the world gathers to watch their country’s football team compete on a global arena. Many will go directly to a search engine and rely on the SERP results to provide the scores and statistics they want to see.

Continue Reading

General Search News, Google

Google Caffeine (presumably) Deployed

2 Comments 26 January 2010

It is being widely reported that the update to Google's search algorithm and index, name 'Caffeine', has been deployed.

Continue Reading

Google

The New SERP

1 Comment 15 January 2010

It used to be that you did what you could with your page title, hoped for the best in terms of DMOZ description, and those two things combined to create your result in a SERP. While the page title is still massively important in terms of how your page will appear in a SERP, the rest of the listing has several new aspects to capitalize on.

Continue Reading

Blog, Google

Google Buys Display Ad Startup Teracent

No Comments 24 November 2009

Google is on a shopping spree with the purchase of Teracent, a startup which sells machine learning technology used to create display ads that are optimized in real-time. It's the third acquisition for Google this month and comes as Google CEO Eric Schmidt has said the company would increase the pace of its acquisitions.

Continue Reading

Bing, General Search News, Google, Organic Search

Bing Updates – Facebook, Videos & Wolfram Alpha

No Comments 11 November 2009

This week, Bing made several updates to their search results as part of a larger attempt to compete with Google's functionality including enhanced search results, Facebook integration and Wolfram Alpha calculations.

Continue Reading

General Search News, Google

Google Update

No Comments 09 November 2009

First and foremost was the announcement that Google has acquired AdMob, one of the largest mobile ad networks, in an all-stock deal valued at $750 million. AdMob currently serves up 10 billion monthly ad requests. Combined with the massive AdSense assets, this will make it the market leader in mobile in a big way.

Continue Reading

About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.

Twitter

© 2012 Proximity Search Work.

Daily Edition Theme by WooThemes - Premium WordPress Themes