Advertisers have previously had the ability to include text ads within Google Image search results but it was just recently announced that thumbnail image ads would become available as well.
Continue ReadingAdvertisers have previously had the ability to include text ads within Google Image search results but it was just recently announced that thumbnail image ads would become available as well.
Continue ReadingEvery 4 years the world gathers to watch their country’s football team compete on a global arena. Many will go directly to a search engine and rely on the SERP results to provide the scores and statistics they want to see.
Continue ReadingIt is being widely reported that the update to Google's search algorithm and index, name 'Caffeine', has been deployed.
Continue ReadingIt used to be that you did what you could with your page title, hoped for the best in terms of DMOZ description, and those two things combined to create your result in a SERP. While the page title is still massively important in terms of how your page will appear in a SERP, the rest of the listing has several new aspects to capitalize on.
Continue ReadingGoogle is on a shopping spree with the purchase of Teracent, a startup which sells machine learning technology used to create display ads that are optimized in real-time. It's the third acquisition for Google this month and comes as Google CEO Eric Schmidt has said the company would increase the pace of its acquisitions.
Continue ReadingBing, General Search News, Google, Organic Search
This week, Bing made several updates to their search results as part of a larger attempt to compete with Google's functionality including enhanced search results, Facebook integration and Wolfram Alpha calculations.
Continue ReadingFirst and foremost was the announcement that Google has acquired AdMob, one of the largest mobile ad networks, in an all-stock deal valued at $750 million. AdMob currently serves up 10 billion monthly ad requests. Combined with the massive AdSense assets, this will make it the market leader in mobile in a big way.
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