Mobile Search

Using Mobile Search to Reach New Consumers

1 Comment 03 January 2012

With the rate of smart phone adoption growing every year and consumers frequently consulting their phones prior to purchase, considering mobile search in your marketing strategy is quickly becoming a necessity. Diligent brands will recognize the opportunity to reach a large and attentive audience by engaging within this space. While often spouted this time of [...]

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General Search News, Mobile Search, Organic Search, Paid Search, Social Media

Marketing Spend by Format

1 Comment 24 August 2009

Forrester recently reported that Search Marketing will far out-pace other forms of interactive marketing in 2009, and is expected to grow by a 15% compound annual rate through 2014.

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Analytics, Image Optimization, Local Search, Mobile Search, Organic Search, Paid Search, Proximity News, Social Media, Video Search

50 Ways Search Marketing Can Change Consumer Behavior

No Comments 30 July 2009

There are countless ways in which search marketing can affect consumer behavior. We've illustrated 50 such "moments", bringing to life many examples and benefits of search marketing to paint a picture of the larger impact it can have.

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About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.

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