Proximity Search Work » Mobile Search http://proximitysearchwork.com Organic Search (SEO), Paid Search (SEM/PPC) & Analytics | BBDO & Proximity Worldwide Mon, 23 Jan 2012 16:42:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Using Mobile Search to Reach New Consumers http://proximitysearchwork.com/using-mobile-search-to-reach-new-consumers/ http://proximitysearchwork.com/using-mobile-search-to-reach-new-consumers/#comments Tue, 03 Jan 2012 21:28:23 +0000 Brett Westerman http://proximitysearchwork.com/?p=2101 With the rate of smart phone adoption growing every year and consumers frequently consulting their phones prior to purchase, considering mobile search in your marketing strategy is quickly becoming a necessity. Diligent brands will recognize the opportunity to reach a large and attentive audience by engaging within this space. While often spouted this time of year, the perennial prediction that “this is the year for mobile” does contain a kernel of truth that can no longer be ignored.

A recent research study by Ogilvy Action quantifies both the increase in mobile prominence and also its effect on digital shopping habits. Noting that “mobile search traffic doubled in 2010 and has gone up five-fold in the past two years”, the study targets Singapore as the model of early adoption for mobile technology and a bell weather for global trends to come. The chart below demonstrates the great potential for global growth if the current pace of adoption continues or accelerates.

The role of mobile search was particularly prominent during the recent holiday shopping season. In a Nov 2011 Google study regarding toy shopping, it is reported that “nearly 1 in 5 toy shoppers use mobile to shop and search is their #1 activity”, followed by visiting mass merchant and retailer sites. Paid mobile search ads are perfectly targeted to capture the intention of online toy shoppers while they are actively searching. The role of mobile devices is becoming more of a “shopping assistant” during a consumer’s purchase process. The chart below from another Google/IPSOS study reveals the extent to which shopping decisions are influenced by mobile devices.

Retailers with physical stores are noticing the trend and adopting tactics that compliment mobile habits. This past holiday season some Lowes stores provided employees with iPhones to better interact with shoppers who were scanning product bar codes or searching for online reviews.

Mobile phones are becoming ingratiated within all aspects of our lives. Brands that recognize this trend and position themselves within the mobile space – through a mobile optimized website, custom phone application or appearance within search – will reap the benefits of increasingly savvy shoppers and their mobile phone “shopping assistants”.

]]> http://proximitysearchwork.com/using-mobile-search-to-reach-new-consumers/feed/ 1 Marketing Spend by Format http://proximitysearchwork.com/search-marketing-forecast/ http://proximitysearchwork.com/search-marketing-forecast/#comments Mon, 24 Aug 2009 19:04:11 +0000 Brian MacDonald http://proximitysearchmarketing.com/?p=1099 Forrester recently reported that Search Marketing will far out-pace other forms of interactive marketing in 2009, and is expected to grow by a 15% compound annual rate through 2014.

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Also increasing, not unexpectedly, is the share of total marketing spend that interactive will garner over the next 5 years. This amount, however, is a substantially lower than the amount suggested by 2007 Forrester research which predicted that total interactive marketing spend would reach $61 Billion by 2012.

As search marketing continues to incorporate other avenues of interactive marketing, it will be interesting to see how they continue to delineate between pure search marketing and email, display, or mobile marketing. If email newsletters are posted online when released and optimized for search, doesn’t that count as search marketing? When Facebook pages show up in brand related search results, is that social media or search marketing?

]]> http://proximitysearchwork.com/search-marketing-forecast/feed/ 1 50 Ways Search Marketing Can Change Consumer Behavior http://proximitysearchwork.com/50-ways-search-marketing-can-change-consumer-behavior/ http://proximitysearchwork.com/50-ways-search-marketing-can-change-consumer-behavior/#comments Thu, 30 Jul 2009 01:07:35 +0000 Brian MacDonald http://proximitysearchmarketing.com/?p=1181 There are countless ways in which search marketing can affect consumer behavior. We’ve illustrated 50 such “moments”, bringing to life many examples and benefits of search marketing to paint a picture of the larger impact it can have.

We have organized these moments into the following categories:

  • Organic Web Search
  • Paid Text Ads
  • Organic Image Search
  • Organic Video Search
  • Organic Maps Search
  • Social Networking Sites
  • Mobile Search
  • Website Landing Pages
  • Analytics and Measurement

Download the PDF to learn 50 Ways Search Marketing Can Change Consumer Behavior

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