Although we’ve suspected this was already happening to some extent, Google announced that they launched an algorithmic change that analyzes the layout of a page in an attempt to gauge user experience. Above the Fold When we think about user experience we aim to make it as painless as possible for users to find, and [...]

While the findings may be somewhat assumed, Microsoft researchers now have quantitative evidence behind “domain bias” in web search, or a preference for recognizable and trustworthy domains regardless of snippet description. The ramifications of this behavior affect SEO, PPC advertising and digital strategy in general. The researchers describe domain bias as “a user’s propensity to [...]

The new ranking algorithm update favors recent content (when relevant) to the extent that “up to 35% of queries may be affected”, according to Google. They claim this is to keep pace with a rapidly moving world of information and, moreover, is what searchers want to see. As often is the case when Google is [...]

On December 18th, Google announced that all searches performed by users who are signed into their Google accounts would be ‘more secure’. Essentially, for those users who are signed into their Google account, no data will be passed to Google Analytics regarding who they are or what they did on a site. Without getting into [...]

Recent minor updates to how Google interfaces with searchers indicate an increasing importance placed on user experience and avoiding the dreaded visitor bounce when arriving through organic search.

Sending digital shockwaves through the tubes of the internet, Google recently announced its big venture into social with the +1 button. Is this the death toll for the ubiquitous Facebook ‘Like’ button?

A recent Google test features a full page preview available within the SERP when hovering over a result. We examine the functionality and possible ramifications.

We noticed a blue arrow graphic appearing on the 1st Google SERP result, either organic or paid, and occasionally on the 2nd result. Is this driven by page rank, most clicked link or just an HTML5 test?

Google Instant, a new search enhancement that shows results as you type, was launched today for users searching while signed into their Google accounts. We review the benefits and potential implications to paid and organic search.

Users have begun noticing that some brands are dominating the search results page with a single domain and Google confirmed a change had been made in its algorithm. We examine the ramifications to brands and searchers.