Proximity Search Work » Proximity News http://proximitysearchwork.com Organic Search (SEO), Paid Search (SEM/PPC) & Analytics | BBDO & Proximity Worldwide Mon, 23 Jan 2012 16:42:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Cincinnati Digital Hub – The Future of Search http://proximitysearchwork.com/cincinnati-digital-hub-the-future-of-search/ http://proximitysearchwork.com/cincinnati-digital-hub-the-future-of-search/#comments Thu, 01 Oct 2009 01:06:11 +0000 Brian MacDonald http://proximitysearchmarketing.com/?p=1417 I recently had the opportunity to lead one of the breakout sessions at Cincinnati’s Digital Hub non-Conference covering “The (Very Near) Future of Search”.
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The first half of the session was spent discussing Google Caffeine and it’s preference for brand sites, timely/relevant content, and alternate content (videos, images, PDFs, etc.). Upcoming opportunities in paid search were the topic of the second half of the session, focusing on product ads, video ads, and exclusive data partnerships with search engines.

Download a PDF of the full presentation or listen to the podcast and feel free to contact us if you have any questions or need clarification on any of the points. You can also read a related post that gives more examples of Google Caffeine’s effect on brand sites.

Keynote Panel: Digital Cincinnati: Infinity & Beyond!

I was also fortunate enough to sit on Friday’s keynote panel with John Young, Jeff Jones and Dave Knox. Several good points were raised regarding Cincinnati capitalizing on the digital expertise it already has and growing its reputation as a digital hub regionally and nationally. Listen to the podcast and view photos of the panel, keynote speakers and breakout sessions.

]]> http://proximitysearchwork.com/cincinnati-digital-hub-the-future-of-search/feed/ 0 50 Ways Search Marketing Can Change Consumer Behavior http://proximitysearchwork.com/50-ways-search-marketing-can-change-consumer-behavior/ http://proximitysearchwork.com/50-ways-search-marketing-can-change-consumer-behavior/#comments Thu, 30 Jul 2009 01:07:35 +0000 Brian MacDonald http://proximitysearchmarketing.com/?p=1181 There are countless ways in which search marketing can affect consumer behavior. We’ve illustrated 50 such “moments”, bringing to life many examples and benefits of search marketing to paint a picture of the larger impact it can have.

We have organized these moments into the following categories:

  • Organic Web Search
  • Paid Text Ads
  • Organic Image Search
  • Organic Video Search
  • Organic Maps Search
  • Social Networking Sites
  • Mobile Search
  • Website Landing Pages
  • Analytics and Measurement

Download the PDF to learn 50 Ways Search Marketing Can Change Consumer Behavior

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