Domains are, and have been, an incredibly important aspect of a site's ability to appear in search results. Having a "good" domain can go a long way towards helping your site not only appear at the top of related searches, but also appear quicker than "bad" domains.

Often, people who spend the majority of their lives within a browser window develop a unique, albeit, confusing vernacular.

While the upcoming roll-out of Google's new algorithm, Caffeine, has been referred to as a change that sits "under the hood" of Google, there are certainly some very noticeable differences in SERPs between the current Google and Caffeine.