3 Steps to an Actionable Web Analytics Strategy

27 August 2012

Many marketers struggle to find the value in web analytics. Here are 3 important steps to making smart, data-driven decisions from web analytics.

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Google Search Algorithm Updates: June / July 2012

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Twitter: @ProximityWW

21 August 2012

Google released 2 months worth of updates earlier this month, identifying 86 search algorithm changes made throughout June and July. Google continued to emphasize high-quality sites and relevant results with updates to the Panda algorithm and page quality. There were additional edits geared toward better detecting natural language, promoting user-friendly results and providing more information […]

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SEO on Baidu – How does it compare with Google?

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Twitter: @bprox

16 August 2012

Baidu is the most popular regional search engine in China. With a 78.6% market share of China’s online search, it has firmly placed itself at the top of their rival Google China. Many Internet marketers assume that Baidu’s ranking algorithm must be similar to that of Google China, however, there are many differences that should […]

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Google Algorithm Updates May 2012

GOOGLE ALGORITHM UPDATES: May 2012

Author:
Twitter: @ProximityWW
VP Measurement, Optimization & Search

22 June 2012

As Google has pointed out, May tends to be one of their busier months in terms search quality updates, and while 39 changes this past month does not surpass April’s exciting total of 52, the updates are still relatively numerous and quite significant. Among May’s announcements were increased presence of Google+ pages on SERPs, dynamic […]

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Using Web Analytics to Replace Pop-Up Surveys – Part 1

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Twitter: @ProximityWW
VP Measurement, Optimization & Search

16 May 2012

Most pop-up customer surveys that appear on web sites are aimed at gathering feedback related to user experience. Iironically, the vehicle itself is a bad user experience.

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Google Algorithm Updates: April 2012

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Twitter: @brettwesterman

05 May 2012

April updates to Google’s search quality focused on international & content adjustments, along with the usual General ranking tweaks. Changes to SERP appearance for titles, snippets & sitelinks were adjusted for relevance.  Similar to previous months, low-quality sites were further demoted, this time in relation to ‘freshness’ boosts for recent content. The below breakdown shows which […]

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How the Google Penguin Update Might Actually Benefit Your Site

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Twitter: @brettwesterman

03 May 2012

The fevered cries of “SEO is Dead!” again resounded off the walls of agencies everywhere. Surely this latest Google algorithm update (enigmatically dubbed “Penguin”) would signal the death knell for search marketing, coming on the heels of Matt Cutts’ ill-timed comments about “penalizing over-optimized sites”. I’m here to proclaim there has never been a better […]

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Google Algorithm Updates: March 2012

Author:
Twitter: @brettwesterman

30 April 2012

Google has recently started sharing details on their monthly search algorithm updates. These not only offer a snapshot of minor tweaks affecting client sites but also a longview of the areas where Google is focusing more attention (social integration, site speed, author credibility, etc.). The below updates represent only a small percentage of algorithm changes […]

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How Page Layout & Design Impact SEO

Author:
Twitter: @ProximityWW
VP Measurement, Optimization & Search

20 January 2012

Although we’ve suspected this was already happening to some extent, Google announced that they launched an algorithmic change that analyzes the l buy viagra online ayout of a page in an attempt to gauge user experience. Above the Fold When we think about user experience we aim to make it as painless as possible for […]

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How Accurate Are Online Traffic Tools?

Author:
Twitter: @brettwesterman

13 January 2012

The SEO industry relies on data and measurement to justify its actions, strategy and very existence. Without public data or competitive intelligence, sites run the risk of existing in black box silos with everyone but the Webmaster guessing at possible visitor traffic and pageviews. So we rely on estimation tools, such as Compete, Alexa, Quantcast […]

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About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.


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