Google Search Algorithm Updates: June / July 2012
Author: Allison Mowrey
Twitter: @ProximityWW
Google released 2 months worth of updates earlier this month, identifying 86 search algorithm changes made throughout June and July. Google continued to emphasize high-quality sites and relevant results with updates to the Panda algorithm and page quality. There were additional edits geared toward better detecting natural language, promoting user-friendly results and providing more information [...]
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SEO on Baidu – How does it compare with Google?
Baidu is the most popular regional search engine in China. With a 78.6% market share of China’s online search, it has firmly placed itself at the top of their rival Google China. Many Internet marketers assume that Baidu’s ranking algorithm must be similar to that of Google China, however, there are many differences that should [...]
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GOOGLE ALGORITHM UPDATES: May 2012
Author: Brian MacDonald
Twitter: @ProximityWW
VP Measurement, Optimization & Search
As Google has pointed out, May tends to be one of their busier months in terms search quality updates, and while 39 changes this past month does not surpass April’s exciting total of 52, the updates are still relatively numerous and quite significant. Among May’s announcements were increased presence of Google+ pages on SERPs, dynamic [...]
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Using Web Analytics to Replace Pop-Up Surveys – Part 1
Author: Brian MacDonald
Twitter: @ProximityWW
VP Measurement, Optimization & Search
Most pop-up customer surveys that appear on web sites are aimed at gathering feedback related to user experience. Iironically, the vehicle itself is a bad user experience.
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Google Algorithm Updates: April 2012
Author: Brett Westerman
Twitter: @brettwesterman
April updates to Google’s search quality focused on international & content adjustments, along with the usual General ranking tweaks. Changes to SERP appearance for titles, snippets & sitelinks were adjusted for relevance. Similar to previous months, low-quality sites were further demoted, this time in relation to ‘freshness’ boosts for recent content. The below breakdown shows which [...]
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How the Google Penguin Update Might Actually Benefit Your Site
Author: Brett Westerman
Twitter: @brettwesterman
The fevered cries of “SEO is Dead!” again resounded off the walls of agencies everywhere. Surely this latest Google algorithm update (enigmatically dubbed “Penguin”) would signal the death knell for search marketing, coming on the heels of Matt Cutts’ ill-timed comments about “penalizing over-optimized sites”. I’m here to proclaim there has never been a better [...]
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Google Algorithm Updates: March 2012
Author: Brett Westerman
Twitter: @brettwesterman
Google has recently started sharing details on their monthly search algorithm updates. These not only offer a snapshot of minor tweaks affecting client sites but also a longview of the areas where Google is focusing more attention (social integration, site speed, author credibility, etc.). The below updates represent only a small percentage of algorithm changes [...]
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How Page Layout & Design Impact SEO
Author: Brian MacDonald
Twitter: @ProximityWW
VP Measurement, Optimization & Search
Although we’ve suspected this was already happening to some extent, Google announced that they launched an algorithmic change that analyzes the l buy viagra online ayout of a page in an attempt to gauge user experience. Above the Fold When we think about user experience we aim to make it as painless as possible for [...]
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How Accurate Are Online Traffic Tools?
Author: Brett Westerman
Twitter: @brettwesterman
The SEO industry relies on data and measurement to justify its actions, strategy and very existence. Without public data or competitive intelligence, sites run the risk of existing in black box silos with everyone but the Webmaster guessing at possible visitor traffic and pageviews. So we rely on estimation tools, such as Compete, Alexa, Quantcast [...]
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Using Mobile Search to Reach New Consumers
Author: Brett Westerman
Twitter: @brettwesterman
With the rate of smart phone adoption growing every year and consumers frequently consulting their phones prior to purchase, considering mobile search in your marketing strategy is quickly becoming a necessity. Diligent brands will recognize the opportunity to reach a large and attentive audience by engaging within this space. While often spouted this time of [...]
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