Alternative Discovery

Google and other search engines will often display search results that include much more than simply websites. PDFs, Word documents, Excel spreadsheets, videos, images, products for sale, RSS feeds, blog posts, and news articles all have the potential to appear for relevant search queries. These alternative methods of discovery can provide substantial additional traffic to your site as well as often allowing users easier access to files that can be downloaded and re-visited offline later.


About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.


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