Analytics & Measurement

Tracking and analyzing the results of your paid and organic search efforts is a critical and necessary step along the path to truly optimized campaigns.

Working with our clients, we help to establish priorities and appropriate key performance indicators used to evaluate the success of each campaign. These metrics can often include:

Organic Search Metrics
SERP Appearance
Pages/Sites indexed
Inbound links
Crawler Access/Errors
Goal conversion rate
Paid Search Metrics
Click-through rate
Conversion rate
On-site Metrics
Visitor profile
Pages per visit
Time on site
Bounce rate
Navigation path
Conversion fallout

Custom Reports

Each of the reports we provide our clients is customized to allow visibility to the prioritized performance metrics that matter to them. Whether monthly or quarterly, high-level or keyword-specific, our reports provide the ideal amount of information for your marketing team, management, or board members.

About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.


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