Tracking and analyzing the results of your paid and organic search efforts is a critical and necessary step along the path to truly optimized campaigns.
Working with our clients, we help to establish priorities and appropriate key performance indicators used to evaluate the success of each campaign. These metrics can often include:
| Organic Search Metrics Position/Rank SERP Appearance Pages/Sites indexed Inbound links Crawler Access/Errors Goal conversion rate |
Paid Search Metrics Impressions Click-through rate Cost-per-click Position Conversion rate ROI |
On-site Metrics Visitor profile Pages per visit Time on site Bounce rate Navigation path Conversion fallout |
Custom Reports
Each of the reports we provide our clients is customized to allow visibility to the prioritized performance metrics that matter to them. Whether monthly or quarterly, high-level or keyword-specific, our reports provide the ideal amount of information for your marketing team, management, or board members.
