Local Search

As search engines become more accurate in predicting and presenting unique search results based on the type of query used, local search has become extremely important to your search marketing efforts. We will help to geo-target your site’s content and paid search efforts to dramatically improve performance on local-based search queries. In addition to on-site efforts, Proximity Search will also perform an exhaustive analysis of online local business directories to ensure that you have a complete and accurate presence on sites such as Google Maps, Yellow Pages, Super Pages, Local.com and more.


Many of the same principles that apply to organic search engine optimization for websites apply to local search listing. Content, including text, images, video, etc., as well as managing your reputation through user reviews and ratings can all effect your success in appearing in local search results.

Proximity Search will use several tools to gain insight into how users are finding your local business listings, where those users are located, and the relative performance of those listings.

Phone Tracking

More and more often, users performing local-based searches will find the information they need, such as a phone number, without ever having to visit your website. This can potentially lead to a disconnect in measuring the performance of your local search marketing efforts. However, Proximity Search can implement integrated phone call tracking that can be used to measure the relative performance of your various local search campaigns using unique local or toll-free phone numbers.

About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.


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