Paid Search Campaign Audit
Maintaining a well-run paid search campaign can be a time-consuming task for busy marketers. In order to ensure that your campaigns are being managed effectively and your budgets are being spent efficiently, Proximity Search will perform a comprehensive audit of your current paid search campaigns. By analyzing past performance, keywords, placement and your competition, we will formulate a plan that pinpoints certain aspects of your campaign that should be optimized. These recommendations can include changes to user-targeting, keyword match-type, network placement, advertising copy, landing pages, and on-site usability.
Paid Search Strategy & Planning
Our paid search strategy and planning engagement is designed to help you structure a highly effective and efficient paid search campaign. If you currently have a paid search program in place, we typically complete this engagement after completing a detailed audit of the existing campaign. As a part of the paid search strategy, we offer specific recommendations on ad networks, targeting, keywords, ad copy, budgets/bids, landing pages, testing parameters, and conversion tracking. Deliverables of this engagement typically include a client overview presentation and detailed report. Simply put, we deliver a detailed roadmap for the setup of your paid search campaign.
Paid Search Program Management
Paid search campaigns can quickly become a drain on marketing budgets if they are not managed effectively. Advertising networks’ changes to ad ranking, user and keyword trends, and competitors actions can all have an effect on your campaign’s performance. Staying ahead of the changes and proactively altering keywords, copy, and landing pages is one of the ways Proximity Search will help to ensure that you are getting the best return for your marketing dollars. Regular custom reports will be provided to show monthly or quarterly performance metrics that matter to you. Click-through rate, conversion rate, ROI, relative ad version performance, landing page testing, changes made and their effect on the campaign and performance over time are all items that can be included in your custom designed report.