Video Optimization

Videos are the most common non-website elements that appear in search results. Therefore, whether your videos are hosted on your site, or posted to a video sharing site, we will work with you to optimize every aspect of your video library. In addition to analyzing and optimizing file formats, metadata, on-site content and usability, we will also create an environment that encourages inbound links and video sharing.

Working to make your videos more readily available to search engines is only the first step in increasing viewership. Customizing how your video will appear in search results and enabling users to embed videos, post comments, subscribe to your feeds, and utilize their social networking/bookmarking tools are all part of how Proximity Search can help create a substantial increase in the reach and visibility of your videos.

Client Examples

Over 75 videos featuring Tito Ortiz, BJ Penn, and other MMA fighters were created as part of a campaign for Mickey’s Malt Liquor. A custom YouTube channel was utilized as the distribution platform and YouTube’s ‘Insights’ provided valuable information related to the target audience’s online behavior.

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About Search Work

Proximity Search is a client service capability within the BBDO/Proximity Worldwide Network. We serve as the Global Center of Excellence for Search out of the Barefoot Proximity office in Cincinnati, Ohio and collaborate with our colleagues in over 62 offices around the world to meet the organic, paid, social, local and mobile search needs of our clients. We also offer comprehensive measurement and analytics capabilities to identify the effectiveness and ROI of all digital marketing programs.


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